When one gives a speech, one wants to leave a vivid impression, or something that the audience remembers a long time after, and if the speech is done in a careful way, then the speaker has the ability to control what their audience remembers by emphasizing certain things. This is also so in our Service Learning project that we are doing out at Bledsoe Creek State Park. Whether we want to or not we are going to leave an impression, but if we do our work carefully and properly, then we will leave a good impression, and others later down the road can say "This is what service learning is all about!".
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